Marketing for
the Music Industry

With two successful concepts within the Dutch music industry under their belt, Bon Chance decided they want to help out other entertepreneurs with their marketing knowledge. The name was already there but still needed some help with shaping this in to a brand and implement it on a brand new website. Off we go!


Bon Chance


Bon Chance loosely translated as “we wish you succes” is a marketing agency focused on promising entrepreneurs within the music industry.

Still active within the music industry. They really benefit from all the practical first hand experiences gained from their other businesses. Determined to use all of this gained knowledge to launch the next successful concept or talent.

Their brand mark encapsulates that drive for success by combining a flag and musical note. Slightly tilted forward to symbolize their true go-getters mentality.

The colors represent their expertise, go-getters mentality & drive for succes.

The sharp serifs & classic roots of Cormorant Garamanond imbue the typography with a dash of authority. Montserrat’s modern geometrical forms provide a nice contrast to balance the whole thing out.

The photography and tone-of-voice complete the picture. The company is Dutch so I translated the sentence up next: “Do you want your talent in the spotlight?”

Their new brand and visual identity really shines on their new website.

Sander Timmermans


“Kevin helped us brilliantly with shaping the brand around our start-up. From the first moment on he was all in. In every phase of the project he didn’t only strived for his own best but ours too. If you choose Kevin then you choose for quality and passion!”

Planning on (re)branding your business?

Let's talk!

+31 6 26 8371 85   |

Brand & Design
+31 6 26 83 71 85

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