What sets you apart?
The place your brand occopies in the mind and heart for your target audience. That’s your brands position. Ideally that’s an unique position. A place where your values are in harmony with your target audience’s believes and a position that seperates your brand from the competition. That’s why your brand identity is so important. Because only after you know who you are it’s possible to define what’s unique about your product or service. This provides your brand the strategic building blocks it needs for an effective visual identity.
Brand Guide Lines
Your brand is defined and you know what place you want to occupy in the market. Now it’s time for action. A brand document provides you with the outlines needed to guide those plans. Ready to inspire you and your employees. It provides the consistency your brand needs to stay on track and make valuable connections with its target audience.